Cold Outreach Templates for API Growth

# Cold Outreach Templates for API Growth

Use these templates for outbound API growth campaigns. Personalize each message with one specific proof that you actually looked at the target product.

## 1) SaaS company template
Subject: `Quick API win for [Company]`

Hi [Name],

I noticed [Company] is focused on [specific workflow]. We run [API Name], which helps teams reduce [pain] and ship [outcome] faster.

If useful, I can send a 2-minute integration sample tailored to [their stack].

Would a short call this week be useful?

- [Sender]

## 2) Mobile app team template
Subject: `Lower latency for [App Name] workflows`

Hi [Name],

Your [feature] flow is strong. We built [API Name] to make [relevant function] faster with minimal integration overhead.

Happy to share a tested snippet for iOS/Android backends.

Open to a quick walkthrough?

- [Sender]

## 3) Agency template
Subject: `White-label API option for your client builds`

Hi [Name],

For agency delivery timelines, we provide [API Name] so teams can avoid rebuilding [functionality] each project.

If you want, I can send a case-style implementation outline for one of your common client types.

Worth sharing?

- [Sender]

## 4) Startup template
Subject: `Ship [Startup milestone] faster with one API`

Hi [Name],

Congrats on [recent milestone]. If speed to release is a priority, [API Name] can cover [important capability] without adding backend complexity.

I can share exact pricing + a starter request set.

Interested?

- [Sender]

## 5) Technical founder template
Subject: `API shortcut for [specific problem]`

Hi [Name],

I saw your team is building [product angle]. We already solved [adjacent capability] in production with [API Name].

I can send a copy/paste integration starter in Python or Node.

Should I send it?

- [Sender]

## Outreach quality rules
- Keep under 120 words.
- One CTA only.
- Include one concrete proof line.
- Follow up once after 3-4 days with a short value add.

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