API Sales Site Optimization Report (2026-02-22)

# API Sales Site Optimization Report (2026-02-22)

## Scope
Review and optimize the API sales experience for conversion, trust, and clarity across desktop and mobile.

## Current-state assessment
- Strength: broad API inventory and strong technical depth.
- Strength: free-tier messaging and instant signup path are present.
- Gap: value proposition is broad and can feel generic for first-time buyers.
- Gap: too many navigation options compete with signup intent.
- Gap: paid upgrade flow and social proof are not prominent enough on high-intent pages.
- Gap: SEO landing intent and conversion path were previously fragmented.

## Implemented in this cycle
1. Added dedicated `/apis` conversion hub with focused copy and direct CTAs.
2. Added 11 SEO-targeted API landing pages under `/apis/{slug}`.
3. Added long-form top-of-funnel article with CTA to `/apis`.
4. Added campaign and content routes to make marketing assets indexable and reusable.
5. Updated sitemap to include all new pages.

## Recommended next improvements
1. Add measurable social proof blocks on high-intent pages (response time, uptime, customer logos).
2. Add plan comparison and calculator above fold on `/upgrade`.
3. Reduce signup friction further with one-click GitHub/Google auth.
4. Add trust and compliance section (DPA, data retention policy, incident response).
5. Introduce email capture for non-signup visitors with API starter kit lead magnet.
6. Add sticky mobile CTA bar on major landing pages.
7. Add event tracking for CTA clicks and form drop-off by page variant.

## UX and accessibility checklist
- Mobile-first readable typography and spacing
- Keyboard-focus visible on CTAs
- Meaningful heading hierarchy
- Link text clarity and contrast checks
- Fast first paint through lightweight markup

## Revenue-oriented experimentation queue
1. A/B test headline framing by persona (indie dev vs product team).
2. A/B test CTA copy ("Get Free API Key" vs "Start Building Free").
3. Add industry-specific templates (fintech, ecom, martech).
4. Test annual pricing anchor on `/upgrade` for higher ARPU.

Browse API Landing Pages • Get Free API Key